Who We Are & Why We Do This
A center built from the ground up with one belief: every child belongs, and every child can thrive.
Quality care, delivered with heart, in the community that needs it most.
Our mission is to provide every child in Newark with access to high-quality, inclusive ABA therapy — delivered with expertise, compassion, and community at the heart of everything we do.
We believe behavioral health services should be accessible, evidence-based, and deeply human. Small caseloads, transparent communication, and a team that genuinely cares about each child as an individual — not a case number.
See how we deliver on this promise
"We don't adapt children to fit the world. We expand the world to include every child."Count Me In ABA · Core Philosophy
Founded Right Here in Newark
Count Me In ABA was founded with a straightforward belief — that Newark's children deserve the same quality of behavioral health care available anywhere in the country, delivered in a center that truly feels like home.
With a background spanning clinical healthcare and organizational leadership, our founder brings a unique combination of analytical rigor and genuine compassion to the work. Count Me In ABA was created because there was a clear gap in Newark: excellent families who needed excellent services, without the long waitlists, impersonal call centers, or cookie-cutter programs.
"Every child who walks through our doors should feel counted — seen, celebrated, and supported. That's not a tagline. That's the standard we hold ourselves to every single day."
Our core values
Belonging
Every child deserves a place where they are not just tolerated but genuinely celebrated. We build that environment every single day — through our culture, our space, and our people.
Inclusion
Inclusion isn't a program or a policy — it's our promise. We design everything around the idea that the world should expand to meet children where they are, not the other way around.
Community
Newark families are our neighbors. We're invested in this city and its children in a deeply personal way. When our clients succeed, our community succeeds.
Partnership
Count Me In means parents are in the room and in the plan. We view every family as a true partner — not a bystander — in their child's progress and growth.
People who show up with heart
Team profiles coming soon
We're building our incredible team of BCBAs, therapists, and support staff. Check back soon to meet the people who make Count Me In ABA what it is.
Get in touch with usReady to learn more?
We'd love to talk with you about your child and how Count Me In ABA can help.
Contact Us Today